Introduction to Onezine What if we say that we have brought the “magic” newspaper
from Harry Potter movies to reality? The publication where the pictures
move and talks to you. You could even change the colour of your lipstick
or your foundation, swap dresses or accessories on the girl on the
page. Not by the wave of a wand but all with either a click of a button
or a touch on the screen! The future of publication is now. Like Starwars,
Minority Report or Harry Potter! Imagine all information (or advertisements)
can push information with full multimedia and interactivity! Something
a print publication can never do.
Internet Killed the
Paper star Like how digital camera replaced the film because of
its many advantages and benefits, so will eMagazine replace all print
magazines. As your many articles talk about the advancement of technology,
where do we go for information nowadays? We go to the internet. If you
are interested in looking for a new car, would you go to a print magazine
to read and see static pictures or go to an online emagazine where you
can watch a video (or even a TVC) on how well the car handles the road,
click on the pedal and hear the roar of the engines, 360 degree view
of the car and select the colour you want your car to be! As you flip
through the pages , it sets the buying mood with the latest soundtrack
of Fast & the Furious when you are reading about sports car and
a classical tune when you are reading about luxury car! When you are
all hyped and ready, simply click the logo on the page and you are transported
to the vendor’s website to either purchase or contact them for more
information! Ok now think about all things possible from mobile phones,
games, clothes, makeup, interior designs etc.
Read. Hear. Watch. Experience! Someone once said that reading off a screen while sitting
upright is a pain. With the screen of the mobile phones getting bigger
and the size of tablet (touch screen) pcs getting smaller ; students
watching movies on their PSP and the upcoming paper screen. The wave
will soon come upon us that everyone will be reading, hearing, watching
and experiencing all things off the screen! Imagine chucking 10 of your
favourite magazines like HER WORLD, CLEO and ELLE into your bag? Now
you can store all your favourite publications in a tablet and read it
wherever you go! Heads are bound to arch your way wondering what are
you reading with all the sound, music and video coming from your screen
you have in your hands!
TV &
Print Combined = Singapore’s 5th Media Emagazine is right smack in between the print and tv! Now we can relate
information that print cant with the power of TV but without the high
fees of airtime! We can even do reality tv shows in the form of an eMagazine
like extreme makeover ( download CINDERELLA at www.onezine.com), America’s
next top model, Singapore Idol, Makan Places, America’s funniest home
videos etc.
Technology for the advertisers More benefits for advertisers that print cant. We are
able to collect information on how long a reader spent on each page,
who are the people that downloads, how popular the magazine is by number
of downloads, an online community that marketing people can directly
communicate with to better their campaign, free voting system etc. The
best of all, all Ads are directly linked to their website for immediate
transactions!